We make more with less
We believe skincare should be effortless, effective, and made with ingredients that are proven to work.
Our products are made with a tightly curated selection of hero ingredients for maximum impact. You won't find 30+ ingredients in any of our products when a lot less can do the job just as well. Why? How do you know what’s working/not working for your skin when there are so many ingredients in a single product? We're guided by science, efficacy and simplicity.
In case you were wondering, Krī (pronounced kree) - क्रि - is a Sanskrit term meaning to undertake an action or deed.
"Krī Skincare is the culmination of everything I was searching for as a consumer: evidence-based ingredients, a gentler environmental footprint, ethics and transparency. A brand made with purpose. For better skin and a better planet." -Rupa, Krī Skincare founder
Raw materials that will not persist in the environment after the product's end-of-life are at the heart of our formulating values. In simple terms, that means ingredients in our products are biodegradable.
We strongly believe animal-derived ingredients have no place on our face. That's why our entire product range has always been 100% vegan.
Our products are created and manufactured in the United Kingdom. We do not sell our products in any country that requires animal testing. We are not owned by a parent company.
Our thoughtfully curated product packaging and minimalist branding reflect the purity and simplicity of the Krī Skincare product range, as well as our respect for the environment. Returning customers can opt to reuse plastic dispensers with new glass bottles.
Supply Chain
We consciously maintain a small roster of trusted ingredient and packaging suppliers, each of whom we stringently vet to ensure their certifications and ethics are aligned with our expectations.
Our UK-based product packaging supplier is ISO14001 accredited, which means they have targets to mitigate any adverse effects on the environment resulting from the business operation.
Our organic ingredient supplier is certified by the Soil Association and is one of the UK's largest producer of cold-pressed oils.
Our carton manufacturer is based in the UK. They are a certified B Corporation and they’ve received the World Land Trust certified carbon balanced packaging accreditation.
Restoring & Rewilding Our Planet
Trees are the lungs of the earth, and everything lives where trees live. That's why we've chosen to support the restoration of forest habitats.
Since 2021, we have donated at least 1% of our annual product revenue to World Land Trust. These donations help fund the restoration of tropical forest habitats through WLT’s Plant a Tree programme, working with WLT’s overseas conservation partners.
By planting trees with WLT, local partner organisations around the world are given resources to provide permanent protection for wildlife, and in doing so, lock up carbon and address climate change.
WLT has been saving land for more than 30 years, and today their work to protect existing tropical forest habitat is more important than ever to save what remains of these vital ecosystems.
Changemakers
Krī Skincare is a certified B Corporation - a global movement of companies that are using business as a force for good.
Being certified to the highest and most rigorous global standards of accountability provides assurances to our customers that we do what we say we do.
We're committed to driving long-term positive changes as a responsible and transparent skincare business.
We’re proud to be the first British skincare brand founded and led by a woman of colour to achieve B Corp certification.