Vitamin C + Bakuchiol Serum
30ml / 1 fl. oz
Two purposeful actives in one concentrated, water-free serum for brighter, smoother, more even-looking skin.
We donate 1% of product sales to World Land Trust
A considered combination of oil-soluble Vitamin C and Bakuchiol in a lightweight, water-free serum.
Designed to brighten the appearance of the skin, support a more even-looking complexion and soften the appearance of fine lines, this lightweight serum delivers concentrated actives without the heavy feel of a traditional facial oil.
It absorbs quickly, leaving skin smooth, soft and silky.
Oil-based · water-free · four purposeful ingredients
At the heart of this formula is THDA, an oil-soluble form of Vitamin C chosen for its stability, versatility and elegant skin feel.
Unlike traditional L-ascorbic acid serums, which require an acidic, water-based formula, THDA can be used in a water-free, oil-based formulation. This allows us to create a Vitamin C serum that feels silky and comfortable on the skin, without the characteristic low-pH formulation of traditional Vitamin C products.
We've paired THDA with Bakuchiol, a plant-derived antioxidant that complements Vitamin C and brings its own benefits to the formula. Together, they provide antioxidant care while helping skin look brighter, smoother and more even.
The result is a considered Vitamin C serum that's easy to incorporate into your daily routine - with a lightweight texture, a comfortable finish and no need for a complicated skincare ritual.
Oil-soluble Vitamin C.
Bakuchiol antioxidant care.
One simple, water-free formula.
It's a concentrated approach to skincare, with no unnecessary fillers.
THDA and Bakuchiol are carried in a blend of broccoli seed oil and Kalahari melon seed oil, chosen for their lightweight feel and skin-conditioning properties.
Broccoli seed oil is naturally rich in fatty acids and has a silky, elegant texture that gives the serum its characteristic slip without feeling heavy.
Kalahari melon seed oil is a lightweight, fast-absorbing oil naturally rich in linoleic acid and other fatty acids. It helps condition the skin while complementing the formula's overall lightweight feel.
Together, the oils create a comfortable base for the Vitamin C and Bakuchiol, leaving skin feeling soft, smooth and nourished without a heavy or greasy finish.
How to use it.
Less, but better.
We believe a good formula doesn't need a long list of ingredients.
This serum brings together Vitamin C, Bakuchiol and two lightweight botanical oils, chosen to complement one another and give the formula its silky, comfortable finish.
Nothing unnecessary. Nothing included simply for the sake of it.
Just a considered combination of ingredients, formulated to make daily antioxidant care simple.
Vitamin C is a powerful skincare ingredient, but the form you use matters.
Pure L-ascorbic acid is highly effective but can be challenging to formulate because it is sensitive to oxidation and typically requires an acidic environment.
Tetrahexyldecyl Ascorbate is different.
It is a lipid-soluble Vitamin C derivative with much greater formulation stability than L-ascorbic acid. Its oil-soluble nature allows it to sit naturally within this anhydrous serum, without the need for the low-pH formulation used by many traditional Vitamin C products.
The result is a Vitamin C serum designed around stability, potency and comfort.
Two well-chosen actives can do more than a crowded ingredient list.
Vitamin C is valued for its antioxidant and brightening properties, while Bakuchiol has emerging clinical evidence for improving the appearance of wrinkles, pigmentation and skin texture.
Combining them allows the formula to address several visible signs of skin ageing while keeping the ingredient list deliberately short.
No complicated routine required.
No. Bakuchiol and retinol are different molecules. Retinol is a vitamin A derivative with a much larger body of clinical evidence behind it.
Bakuchiol has its own emerging evidence base and is particularly interesting for its antioxidant properties and potential to improve the appearance of photoaged skin.
We use Bakuchiol because we value what Bakuchiol itself brings to the formula - not because we consider it a replacement for retinol.
Is this as effective as a retinol serum?
We don't make that claim. The evidence for Bakuchiol is promising, but it is not as extensive as the evidence for retinoids. This serum is designed around Vitamin C and Bakuchiol as two complementary cosmetic actives, rather than as a substitute for a retinoid.
Can I use this with retinol?
Yes, provided your skin tolerates the combination. There is no need to use every active at once, however. If your routine already contains retinol or other potentially irritating actives, introduce new products gradually.
This serum is ideal if you want:
✓ A high-strength Vitamin C serum without a low-pH L-ascorbic acid formula
✓ A fast-absorbing serum without a heavy or greasy finish
✓ Support for brighter, more even-looking skin
✓ Support for smoother-looking skin and the appearance of fine lines
✓ The benefits of Bakuchiol alongside Vitamin C
✓ A simple routine built around a small number of purposeful ingredients
If you're new to Vitamin C or have particularly sensitive skin, introduce the serum gradually.
It can be incorporated into a wider routine, but you don't need to layer multiple strong actives to get good results.
If your routine already contains exfoliating acids, retinoids or other potentially irritating actives, introduce them thoughtfully rather than adding everything at once.
No. The formula has been designed to have a lightweight, silky finish. The oil base absorbs readily without the heavy residue associated with richer facial oils.
Yes. If your skin is comfortable with the formula, it can be used consistently as part of your morning or evening routine.
If you're new to active skincare, start gradually.
If using in the morning, finish with broad-spectrum sunscreen.
More info
We believe in self-care without compromise, which extends to our unwavering commitment to being both vegan and cruelty-free.
Our entire range is formulated without animal-derived ingredients. Proudly manufactured in the United Kingdom, where animal testing is prohibited, we also refuse to sell in any country that mandates animal testing.
Our commitment goes beyond our products: we donate 1% of annual revenue to World Land Trust and have been a certified B Corporation since 2021, actively building a more responsible future for self-care.
Our products are despatched from the United Kingdom using Royal Mail.
Orders received before 12pm UTC Monday to Friday are usually processed and despatched the same day. Orders placed on weekends and UK public holidays will be processed the next working day.
Free tracked UK delivery for orders over £25.
International orders
Shipping fees vary by country and will be calculated at checkout. We use Royal Mail International Tracked for all orders.
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